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Come celebrate the 13th Annual CruiserFest
Saturday, September 10, 2022

CruiserFest is the museum's way of connecting the outdoor and off-road community while providing educational and networking opportunities. This event welcomes people of all ages and includes an outdoor car show, tours of the museum, as well as workshops and presentations aimed toward increasing visitors' appreciation of the outdoors and sharpening their skills for getting out to explore the world around them. These opportunities are a great way to learn from others and to connect with new people.

Morning Feature
Keynote Speaker - Michael GloverFCS LOGO CLEAN 01

We are honored to host CEO of Fieldcraft Survival, Michael Glover as our morning keynote speaker this year. 

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Mike spent 18-years in the US Army and as a government contractor for OGA. He served as a Sergeant Major in Special Forces for various positions and has been deployed multiple times to combat theaters. He holds a bachelor's degree in Homeland Security and is an expert in Counter-Terrorism, Security, and Crisis Management Operations. 

Mike makes his home in Heber City, UT and is an avid outdoorsman, traveler, and hunter. Proud owner of several Land Cruisers, he is passionate about overlanding and being well prepared. 

Speaking Time: 10:30 AM - Saturday, Sept. 10

Duration: 60 minutes + Q&A 

Afternoon Feature
Keynote Speaker - Marcus UmlauffToyota Corporate Logo

We are honored to host Marcus Umlauff as our keynote speaker this year. Marcus is General Manager Truck Strategy, for Toyota Motor North America.

MarcusUmlauffA respected automotive executive, Marcus Umlauff has dedicated his career to the industry - rooted in a collection of diverse experiences in racing, performance, personalization, and OE vehicles.

Born and raised in rural Australia, Marcus studied Mechanical Engineering before commencing his career at Ford Australia in suspension design and development. His career continued at Toyota with responsibility for TRD high performance road vehicles, including development of the TRD Hilux.

With an MBA focusing in marketing, Marcus assumed roles in accessories, conversions, product planning, sales and marketing. This broad experience provided deep knowledge of all aspects of the truck market - both nationally and globally.

With a total of seventeen years at Toyota, six of those have been in North America. In 2018, Marcus and his family made the permanent move to Toyota's North American head quarters in Texas. In the newly created role of General Manager, Truck Strategy, Marcus is responsible for the success of the overall North American truck business. Tundra, Tacoma, Sequoia, 4Runner - all business functions with a common strategy and vision for success.

A passionate leader in the automotive industry, at home he cherishes time with his family traveling and escaping in the great outdoors, supporting his boys sport and working on their project truck together.

Speaking Time: 1:00 PM - Saturday, Sept. 10
Duration: 60 minutes + Q&A  

CruiserFest 2022Schedule 

Our day will entertain the whole family. Doors will open at 8:00 am. Join us for guided museum tours by Land Cruiser experts, food trucks, educational and inspirational workshops, Hot Wheels track, a top-end keynote presentation, and an array of personal Cruisers on display. Local club Wasatch Cruisers will judge and award – Most Original, Least Original, Rustiest Relic, and of course Best of Show! Think your Land Cruiser has what it takes to win? Step up to the plate and join the Show 'N' Shine.





The Land Cruiser Heritage Museum is a 501(c)(3) non-profit foundation. All proceeds from this event go to the preservation, stewardship, and continuing public access to the world's largest collection of Toyota Land Cruisers.

Adult - $15.00
Senior (Age 65+) - $10.00
Military - $10.00
Young Adult (Ages 13-18) - $12.00
Youth (Ages 6-12) - $8.00
Child (Ages 0-5) - FREE

Purchase your tickets in advance for quick entry. Doors will open at 8 am and tickets will also be available at the door.



Parking & Camping

During the event guests can park in front of the museum directly beneath the 600 North viaduct. Additional parking can also be found street-side along 500 West. Please be sure to secure your valuables during the event. The LCHM Foundation, staff, and volunteers are not responsible for damaged, lost, or stolen property.

For our friends looking to camp during CruiserFest, we encourage you to contact Salt Lake City KOA Holiday to make arrangements. Camping is located at 1400 W North Temple in Salt Lake City, less than 3 miles from our CruiserFest location. Limited spaces available.


CruiserFest 2021 Images

View the embedded image gallery online at:

 Highlights from past CruiserFests

Previous CruiserFest Images