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Announcing the 15th Annual CruiserFest
Fundraising Day to Support the Land Cruiser Heritage Museum

Join us for a day celebrating all things Land Cruiser. This exciting year we will explore outside the slow & steady stigma that surrounds our beloved Cruisers. Toyota USA joins us this year as the title sponsor for Cruiserfest and is bringing the Nothing is Impossible energy. CruiserFest will highlight Land Cruisers in racing, the world record fastest SUV (hint: it's a Land Cruiser!), the all new 2024 Land Cruiser, and special guest Toyota Racing living legend, Ivan "Ironman" Stewart! Ivan joins us to talk about his illustrious 30-year career in off-road racing. We're filling the day with expert guided tours, Hot Wheels racing, workshops, opportunity drawings, and our classic Show-N-Shine car show. This is not a CruiserFest to miss!

As always, CruiserFest is the museum's way of connecting the outdoor and off-road community while providing education and opportunities to connect with new people. All proceeds from CruiserFest go back to the stewardship of the world's greatest collection of Toyota Land Cruisers.


Keynote Speaker - Ivan "Ironman" Stewart

We are honored to host Ivan Stewart: Legendary Off-Road Racing Icon.

Ivan "Ironman" Stewart is a name synonymous with off-road racing excellence. With a career spanning more than four decades, Stewart continues to leave an indelible mark on the world of motorsport, earning his place in the Motorsports Hall of Fame of America as a true legend.

In 1975, the Valvoline Oil company offered an award of $500 to anyone who could win the Baja 500 or Baja 1000 by driving solo. After winning three in a row, journalists started calling him the 'Ironman.'

Over the years, Stewart accumulated an impressive array of titles, including winning 17 Baja 500s, three Baja 1000s, and eight SCORE International championships. His dominance in the Mickey Thompson Entertainment Group Stadium Series further cemented his reputation as an off-road racing titan.

One of Stewart's most significant contributions to the sport was his collaboration with Toyota, which began in 1983. Driving the iconic Toyota trucks, Stewart's skill and tenacity helped elevate the brand's presence in the off-road racing world. Together, they achieved numerous victories, showcasing the reliability and performance of Toyota vehicles under the most challenging conditions.

Speaking Time: TBD - Saturday, Sept. 7, 2024


Our day will entertain the whole family. Doors will open at 8:00 am. Pre-register for guided museum tours by Land Cruiser experts, join us for educational and inspirational workshops, Hot Wheels race track, a top-end keynote presentation, food trucks, and an array of personal Cruisers on display.


Show-N-Shine Car Show

Our favorite CruiserFest segment is our Show 'N' Shine car show. Local TLCA chapter, Wasatch Cruisers, will judge and award – Most Original, Least Original, Rustiest Relic, Best of Show, and Ivan Stewart's Choice Award! Think your Land Cruiser has what it takes to win? Step up to the plate and join the Show 'N' Shine. Free to enter with the price of CruiseFest admission but limited to 50 registered vehicles. Last year we reached capacity! So pre-register online to secure your spot on hallowed Land Cruiser grounds. Entry instructions given at registration.


CruiserFest is Supported by Generous Sponsors

ALL PROCEEDS FROM THIS EVENT GO BACK TO STEWARDSHIP OF THE LAND CRUISER HERITAGE MUSEUM COLLECTION. Opportunity drawing prizes, workshops, and program are brought to you by the generous support of industry partners and the Land Cruiser community. 



Be sure to visit their websites and explore the quality products and services offered.


2024 Sponsorship Opportunites




Tickets for 15th Annual CruiserFest Fundraiser

CruiserFest is the fundraiser for The Land Cruiser Heritage Museum to raise money to support the preservation, stewardship, and continuing public access to the world's largest collection of Toyota Land Cruisers. The Land Cruiser Heritage Museum is a 501(c)(3) non-profit foundation that strives every year to bring exposure to adventure, education through powerful speakers, and enjoyment for all. We appreciate your love and support!

Adult - $35.00 online
$40.00 at the door
Senior (Age 65+) - $30.00 online
$35.00 at the door
Military - $30.00 online
$35.00 at the door
Young Adult (Ages 13-17) - $25.00
Youth (Ages 6-12) - $15.00
Child (Ages 0-5) - FREE
Family Pack - $90.00 (Includes two adult admission + 2 Youth admission)

Purchase your tickets online in advance for an early-bird discount. Ticket prices increase for same-day purchases at the door, Saturday, September 7, 2024. Doors will open at 8 AM. Please bring printed confirmation email or proof of ticket purchase on your mobile device. Government ID may be requested at check in.

Note: You must purchase an admission ticket in order to participate in the Show-N-Shine car show.
Note: If you purchase our new Family Pack do not be alarmed if the confirmation email is not accurate with # Registrants. Our system counts ticket types not heads. We apologize for the confusion but check-in staff will have the correct number in your party.



CruiserFest 2023 Images

Previous CruiserFest Images