CruiserFest

Thanks to everyone who made CruiserFest memorable
We'll see you again in 2023

CruiserFest is the museum's way of connecting the outdoor and off-road community while providing educational and networking opportunities. This event welcomes people of all ages and includes an outdoor car show, tours of the museum, as well as workshops and presentations aimed toward increasing visitors' appreciation of the outdoors and sharpening their skills for getting out to explore the world around them. These opportunities are a great way to learn from others and to connect with new people.

Keynote Speaker - Michael Glover

We were honored to host CEO of Fieldcraft Survival, Michael Glover as our morning keynote speaker this year.

Mike Glover headshot

Mike spent 18-years in the US Army and as a government contractor for OGA. He served as a Sergeant Major in Special Forces for various positions and has been deployed multiple times to combat theaters. He holds a bachelor's degree in Homeland Security and is an expert in Counter-Terrorism, Security, and Crisis Management Operations.

Mike makes his home in Heber City, UT and is an avid outdoorsman, traveler, and hunter. Proud owner of several Land Cruisers, he is passionate about overlanding and being well prepared.

Keynote Speaker - Marcus Umlauff

We were honored to host Marcus Umlauff as our keynote speaker this year. Marcus is General Manager Truck Strategy, for Toyota Motor North America.

Mike Glover headshot

A respected automotive executive, Marcus Umlauff has dedicated his career to the industry - rooted in a collection of diverse experiences in racing, performance, personalization, and OE vehicles.

Born and raised in rural Australia, Marcus studied Mechanical Engineering before commencing his career at Ford Australia in suspension design and development. His career continued at Toyota with responsibility for TRD high performance road vehicles, including development of the TRD Hilux.

With an MBA focusing in marketing, Marcus assumed roles in accessories, conversions, product planning, sales and marketing. This broad experience provided deep knowledge of all aspects of the truck market - both nationally and globally.

With a total of seventeen years at Toyota, six of those have been in North America. In 2018, Marcus and his family made the permanent move to Toyota's North American head quarters in Texas. In the newly created role of General Manager, Truck Strategy, Marcus is responsible for the success of the overall North American truck business. Tundra, Tacoma, Sequoia, 4Runner - all business functions with a common strategy and vision for success.

A passionate leader in the automotive industry, at home he cherishes time with his family traveling and escaping in the great outdoors, supporting his boys sport and working on their project truck together.