Announcing the 16th Annual CruiserFest
Fundraising Day to Support the Land Cruiser Heritage Museum
The greatest celebration of Land Cruisers in the USA happens in Salt Lake City, Utah. The Land Cruiser Heritage Museum will be hosting the 16th annual CruiserFest, a fundraising event to support the curation and accessibility of the world's only Land Cruiser museum. Supported by Toyota USA and other generous sponsors, we will fill your day with first-rate speakers, expert guided tours, workshops, fun opportunity drawings, and our classic Show-N-Shine car show.
We have the esteemed honor of presenting Expedition Overland's Clay Croft and Expedition Portal's Scott Brady as your expert presenters to share adventure stories and lessons from around the globe. Enjoy the meet & greet opportunity of leaders in the overland community and check out the rigs that make it happen.
As always, CruiserFest is the museum's way of connecting the outdoor and off-road community while providing education and opportunities to connect with new people. All proceeds from CruiserFest go back to the stewardship of the world's greatest collection of Toyota Land Cruisers.
SPECIAL GUESTS
CLAY + RACHELLE CROFT & SCOTT BRADY
Feature Speakers -
Clay Croft of Expedition Overland
Clay Croft has been an innovator and thought-leader in the Overlanding space for over a decade. He is co-founder of the hit television series, Expedition Overland.
In addition to his vast Overlanding experience, which includes the completion of the Pan-American Highway, a crossing of the Simpson Desert in Australia, and driving the "Road of Bones" in Russia, Clay has also served as an expedition team member for Expeditions 7's historic crossing of the Greenland Ice Cap.
As CEO of Expedition Overland, Clay is focused on continuing to grow his and Rachelle's business ventures while personally pursuing his passion for award-winning cinema, adventure travel, and innovative truck building. A dedicated husband and father, Clay is also committed to supporting Rachelle 
and raising his boys to a life of adventure and success.
Speaking Time: 1:00 PM - Saturday, Sept. 6, 2025
Feature Speakers -
Scott Brady of Expedition Portal
Scott is an adventure driver and consultant who has worked on various specialty-vehicle projects for auto manufacturers, aftermarket companies, and television producers such as Top Gear. He is a passionate photographer and writer with international credits, the only American to have won the esteemed Outback Challenge, Morocco, and a Tread Lightly Master Trainer. Business ventures during the past decade include the Overland Society, Expeditions West, Expedition Portal, and Overland Journal. He has traveled through over 60 countries and across every continent. After reaching the end of the road, he enjoys canyoneering, climbing, and mountain biking. Scott lives in Prescott, Arizona.
Speaking Time: 1:00 PM - Saturday, Sept. 6, 2025
Schedule
Our day will entertain the whole family. Doors will open at 8:00 am. Pre-register for guided museum tours by Land Cruiser experts, join us for educational and inspirational workshops, top expert presentations, food trucks, new RC Crawler track, and an array of individually owned Cruisers on display.
Show-N-Shine Car Show
Our favorite CruiserFest segment is our Show 'N' Shine car show. Local TLCA chapter, Wasatch Cruisers, will judge and award – Most Original, Least Original, Rustiest Relic, Best of Show, and Presenters' Choice Award! Think your Land Cruiser has what it takes to win? Step up to the plate and join the Show 'N' Shine. Free to enter with the price of CruiseFest admission but limited to 50 registered vehicles. This is a popular CruiserFest attraction and spots fill up fast! Pre-register online to secure your spot on hallowed Land Cruiser grounds. Entry instructions will be emailed after registration.
*NEW* for 2025 - Show 'N' Shine registration is now available on a newly designed web app sponsored by LEOLINX. Enter your Show 'N" Shine vehicle candidate and view every other registered vehicle in the competition. Participate in LIVE VOTING for Best of Show. One vote per person, please. Good luck!
CruiserFest is Supported by Generous Sponsors
ALL PROCEEDS FROM THIS EVENT GO BACK TO STEWARDSHIP OF THE LAND CRUISER HERITAGE MUSEUM COLLECTION. Opportunity drawing prizes, workshops, and program are brought to you by the generous support of industry partners and the Land Cruiser community.
Be sure to visit their websites and explore the quality products and services offered.
2025 Sponsorship Opportunities
Tickets for 16th Annual CruiserFest Fundraiser
CruiserFest is the fundraiser for The Land Cruiser Heritage Museum to raise money to support the preservation, stewardship, and continuing public access to the world's largest collection of Toyota Land Cruisers. The Land Cruiser Heritage Museum is a 501(c)(3) non-profit foundation that strives every year to bring exposure to adventure, education through powerful speakers, and We appreciate your love and support!
Admission:
Adult - $25.00
Senior (Age 65+) - $20.00
Military - $20.00
Young Adult (Ages 13-17) - $22.00
Youth (Ages 6-12) - $15.00
Child (Ages 0-5) - FREE
Purchase your tickets online for smooth sailing through gated entry. Doors will open at 8 AM. Please bring printed confirmation email or proof of ticket purchase on your mobile device. Government ID may be requested at check in.
BUY TICKETS
CruiserFest 2024 Images
https://landcruiserhm.com/events/cruiser-fest#sigProId8e9966786d