CruiserFest 2023

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Announcing the 14th Annual CruiserFest
Saturday, September 9, 2023

With support from Toyota USA – the Land Cruiser Heritage Museum is proud to present a public viewing of the all new Toyota Land Cruiser at this year's CruiserFest. Toyota's longest running nameplate and off-road icon returns to the North American market in a striking way and most of us are finding it difficult to wait until production begins in Spring 2024. So for one day only, a pre-production Land Cruiser will be on display in the museum to satisfy your curiosity and validate our commitment to the legend that never dies.

Celebrate with us on Saturday, September 9th the triumphant return with fellow enthusiasts and adventure drivers. Preview the new heritage-inspired design, ask questions about the future-minded hybrid drivetrain, and view the full evolutionary collection ranging from 1953 - 2024. For official information on the new 2024 Land Cruiser visit

CruiserFest is the museum's way of connecting the outdoor and off-road community while providing educational and networking opportunities. This event welcomes people of all ages and includes an outdoor car show, tours of the museum, as well as workshops and presentations aimed toward increasing visitors' appreciation of the outdoors and sharpening their skills for getting out to explore the world around them. These opportunities are a great way to learn from others and to connect with new people.


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Keynote Speaker - Jin Won Kim

We are honored to host Jin Won Kim who is responsible for the exterior design of the all-new Land Cruiser 250.

Jin Won Kim is a Chief Designer at CALTY Design Research Inc, where he oversees advanced concept and design for Lexus and Toyota. CALTY is a subsidiary of Toyota Motor Corporation.

Jin received his BS in Transportation Design from the Art Center College of Design in Pasadena, CA in 2001. Joining CALTY in September 2001, Jin was responsible for the exterior design of several production and concept vehicles, including the 2004 Lexus LF-C, 2005 Scion T2B, 2007 Toyota FT-HS, 2008 Scion XB, 2011 Toyota Fun-Vii, 2014 Toyota Corolla. However, his most notable achievements include the iconic FJ Cruiser and the all-new Land Cruiser 250. 

Embracing the concept of "Back to the Root", the team's objective was to create a new Land Cruiser Icon that pays homage to the rich heritage of the Land Cruiser lineage. CALTY's advanced stage, full-size model was well received by Akio Toyoda and decided to be built as a production vehicle. Production development was done at the headquarters studio in Japan.

Speaking Time: 1:00 PM - Saturday, Sept. 9
Duration:  30 minutes + 30 min Q&A  


Our day will entertain the whole family. Doors will open at 8:00 am. Join us for guided museum tours by Land Cruiser experts, food trucks, educational and inspirational workshops, Hot Wheels track, a top-end keynote presentation, and an array of personal Cruisers on display.

Our favorite CruiserFest portion is our Show 'N' Shine. Local club Wasatch Cruisers will judge and award – Most Original, Least Original, Rustiest Relic, and of course Best of Show! Think your Land Cruiser has what it takes to win? Step up to the plate and join the Show 'N' Shine. Free to enter with the price of CruiseFest admission. Day of, follow signs to register with representatives of Wasatch Cruisers, our local TLCA chapter. They will direct all Show 'N' Shine traffic to a designated entrance and your parking zone. Last year we reached capacity! So pre-register online to secure your spot in the Show 'N' Shine.



The Land Cruiser Heritage Museum is a 501(c)(3) non-profit foundation. All proceeds from this event go to the preservation, stewardship, and continuing public access to the world's largest collection of Toyota Land Cruisers.

Adult - $25.00
Senior (Age 65+) - $20.00
Military - $20.00
Young Adult (Ages 13-18) - $20.00
Youth (Ages 6-12) - $15.00
Child (Ages 0-5) - FREE

Purchase your tickets in advance for quick entry. Doors will open at 8 AM and tickets will also be available at the door.


CruiserFest is Supported by our Sponsors

Opportunity drawing prizes, workshops, and program are brought to you by the generous support of industry partners and the Land Cruiser community. 
All registered attendees receive one drawing ticket with entry. Additional drawing tickets for amazing prizes can be purchased day of event. No limit on entries but must be present to win.
Stay tuned for announcements on PRIZES!

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Parking & Camping

During the event guests can park in front of the museum directly beneath the 600 North viaduct. Additional parking can also be found street-side along 500 West. Please be sure to secure your valuables during the event. The LCHM Foundation, staff, and volunteers are not responsible for damaged, lost, or stolen property.

For our friends looking to camp during CruiserFest, we encourage you to contact Salt Lake City KOA Holiday to make arrangements. Camping is located at 1400 W North Temple in Salt Lake City, less than 3 miles from our CruiserFest location. Limited spaces available.


CruiserFest 2022 Images

Previous CruiserFest Images