Jules Cho

Executive Director

Jules is an avid fan of adventure and challenges. Professionally, she has spent 10 years helping organize households, professionals, executives, and events. She joins the Land Cruiser Heritage Museum to break ground on projects and help enrich the guest experience. A devout Toyota fan, her first cruiser was a stock 2002 100-series logging cross-country miles over innumerable road trips. She has since discovered the pitfalls of vehicle outfitting on an upgraded 2006.

In the pursuit of fun, Jules is a life-long rock climber and progressing DH mountain biker. She delights in travel, both domestic and abroad, chasing cliffs and trails. She lives along the Wasatch Bench of Salt Lake City with her husband Pete and their Sheltie, Owen.